Overview

Growthlabs is a B2B marketing agency that supports growing companies with lead generation and performance marketing. To support their client delivery, they use Zoho Campaigns for email marketing and Zoho CRM to manage leads and pipeline.

Sysology provided expert Zoho support on an ad hoc basis and helped establish a cleaner, more reliable lead source tracking approach that connects website enquiries directly into Zoho CRM. The result is better attribution, clearer reporting, and a more repeatable setup Growthlabs can apply across multiple client engagements.

The situation

Marketing agencies often inherit a familiar problem: activity is happening across channels, but the client cannot clearly see where leads are coming from, which campaigns are working, or how cost and effort translate into revenue.

Growthlabs wanted a practical way to improve lead attribution and reporting for their client work, while continuing to use Zoho Campaigns and Zoho CRM as the core marketing and sales stack.

The challenges

The project focused on solving common agency and client pain points:

• Capturing website leads directly into Zoho CRM with consistent tracking

• Ensuring lead source data is accurate and useful for reporting

• Making attribution clearer across marketing channels and campaigns

• Creating a repeatable setup Growthlabs could deploy across multiple clients

• Providing expert Zoho guidance quickly, without heavy overhead

What Sysology delivered

Sysology supported Growthlabs with targeted Zoho expertise and implementation support, focused on measurable outcomes rather than complexity.

Website to Zoho CRM lead capture integration

We implemented a lead capture approach that pushes website enquiries directly into Zoho CRM, ensuring data arrives quickly and reliably, with clean mapping into the right fields.

Lead source tracking framework

We established a structured lead source tracking model so Growthlabs and their clients can understand where leads originate, and report on performance with confidence. This included defining a consistent approach to source values, improving field usage, and ensuring data capture aligns with how the business wants to report.

Zoho Campaigns delivery support

Growthlabs uses Zoho Campaigns as part of their client marketing delivery. Sysology provided guidance on best practice setup and execution, helping ensure campaigns are measurable and aligned with CRM performance. This supports better segmentation, more consistent outbound activity, and a clearer view of marketing contribution.

Ad hoc expert support for Zoho clients

As Growthlabs introduced clients already using Zoho, Sysology provided rapid, practical advice and support to remove blockers, improve the configuration, and keep delivery moving.

The outcome

Growthlabs and their clients benefit from:

• Cleaner lead capture into Zoho CRM direct from the website

• More accurate lead source attribution and more trustworthy reporting

• A repeatable framework that can be applied across multiple client accounts

• Stronger alignment between Zoho Campaigns activity and CRM pipeline outcomes

• Faster progress through access to specialist Zoho expertise when needed

Zoho apps and features used

• Zoho CRM: Lead capture, lead source tracking fields, reporting

• Zoho Campaigns: Email marketing execution, segmentation and measurement

• Website integration: Forms and field mapping into Zoho CRM

Next step

If you run marketing activity but struggle to connect it to CRM outcomes, Sysology can help you implement a clean Zoho CRM and Campaigns setup with reliable tracking from first click through to pipeline and revenue.